A writing instrument including an integrated display module. The display module is used to provide a presentation to a user or consumer. The presentation can be in the form of scrolling text, a still image, a flashing image, an image that fades in and out of view or a movie. The presentation can be an advertisement, for entertainment or informative in nature. The presentation may be downloaded to the writing instrument using one or more of a variety of data transfer means including USB, IEEE 1394, microwave, infrared, and laser. The writing instrument may also include a radio receiver for receiving message signals containing messaging information. The display module is used to display the message information.