To package an application and a component to be available for use in connection with the application into a package, a type of the package and a location where the package is to be stored are received, as is a selection of the component to be packaged with the application. For the selected component, at least one packaging-specific object in such component is referred to to determine information on how to package the component in the package and/or how to install the component on the computing device of the user.