Methods for disseminating a portable, pre-configured, self-contained media player with non-removable, non-rerecordable digital content is provided. By binding the content to a portable and inexpensive media player, enhanced dissemination of the content, whether in audio and/or video form, to consumers can be achieved. Due to the portability and "instant-on" capability of a self-contained media player, consumers can be more effectively targeted with advertising or event-related information. Due to the non-removability of the content in the media player, the content provider's concerns regarding copying of the content can be minimized.