A technique for allocating bandwidth in a digital broadband delivery system (DBDS) using a bandwidth allocation manager to dynamically assign a content delivery mode to a plurality of digital transmission channels based on an allocation criteria received from a subscriber is disclosed herein. The bandwidth allocation manager determines a bandwidth allocation schedule for a predetermined bandwidth based on allocation criteria comprising a criteria received from a subscriber. The allocation criteria received from the subscriber may comprise a subscriber reservation request which is processed by the bandwidth allocation manager to determine the bandwidth allocation schedule.