Apparatus for forming an air formed, reinforced fibrous web has a form member on which fluent fibrous material is deposited in an air formed deposition process. The fibrous web may be used as an absorbent core of an absorbent article. The form member has a forming surface which is shaped and arranged to contact and support a reinforcing member, such as a web of scrim. The forming surface is particularly formed to locate the reinforcing member at the proper position within the thickness of the fibrous web. No additional locating structure is needed and the reinforcing member can be placed on the forming surface prior to entry into the forming chamber where fibrous material is deposited onto the forming chamber. A form and a method for making a reinforced fibrous web are also disclosed.