A system for inserting viewer-specific advertising content comprises a viewer device. The viewer device identifies viewer characteristics regarding the viewer. Upon receipt of advertising content, the viewer device identifies advertisements matching the viewer characteristics. The viewer device inserts the advertisements matching the viewer characteristics into broadcast content.

 
Web www.patentalert.com

< Control of device-driver persistency

< Method and system to reduce thrashing in a multi-threaded programming environment

> Pop-up option palette

> Media interface device
~ 00228