The present invention discloses a paper web with a highly textured surface and a method of forming the highly textured web. The process includes printing a viscous material onto the surface of a paper web in a pattern with a low pressure printing process. Specifically, it has been discovered that certain low pressure printing technologies may be used to deliver a viscous material to the surface of a paper web such as a tissue, an air laid web, or a fibrous nonwoven web with good control of material delivery. At some point after the viscous material is applied to the web, the material may be fibrillated into a three-dimensional structure and then cured. In various embodiments, the viscous material may be fibrillated and cured so as to provide a good scrubbing surface to the web, provide an attachment structure on the web, or provide a good contact surface against a second substrate in forming laminate products.