A system and method for a uniform website platform are provided. For a representative embodiment, a website is created so that one or more of its web pages are subdivided into a series of panels. Each panel is associated with a collection of inserts. Each insert can include any combination of the objects that are normally found on web pages, including content and applications. Users request pages from the website using their browser programs. The responding web server dynamically selects inserts for each of the panels included in each requested page. The selection process may be based on any number of different selection criteria including user preferences and the country or region associated with the web site. The web server renders the selected panels to create each requested page. The dynamically created pages are then returned to the requesting browser.