Methods, systems, devices and the like for measuring, encoding and displaying of object color for digital imaging, to control the apparent color of an item under different lighting or display conditions. The present invention helps provide accurate color for such items, both on the internet and in other situations, and can, if desired, determine whether a display screen is accurately displaying the color and also correct the image on the screen if it is not accurate. Also, probes suitable for taking accurate measurements of the intrinsic color characteristics, or intrinsic wavelength-dependent response, of an object, and software or databases that provide information for a variety of lighting situations and light sources.