An automotive radio with live rewind on a plurality of channels is realized by providing a memory in which the preprogrammed channels identified by the radio buttons have their contents continuously stored in endless memories over an immediately preceding duration that can measure a time period on the order from two to fifteen minutes. Simply by actuating the rewind button on a radio or an accompanying tape player, the radio responds by playing the immediately preceding segment over the radio speaker, so that the driver can recapture the last few minutes of a segment of interest.