A method and system provide for the control of resource allocation within a build-to-order manufacturing environment by monitoring a work-in-process (WIP) profile that represents dynamic attributes of an area in a manufacturing facility. A user interface in a control center for the manufacturing facility is automatically updated to depict one or more of the dynamic attributes in substantially real time, based on one or more of the WIP profiles. After the user interface is updated, user input that specifies a desired reallocation of resources for the manufacturing facility is received. The user input may then trigger communications with one or more areas in the manufacturing facility to implement the desired reallocation of resources.