A direction indicator for navigating within a web site is installed relative to a link shown on a web page within the web site. The direction indicator is surfaced prior to selection of the link in order to inform the user whether the link will take the user forward or backward within the web site. The direction indicator may comprise an arrow. The arrow points upward to indicate movement backward within the web site, and the arrow points downward to indicate movement forward within the web site. The direction indicator may be surfaced by hovering a pointing device over the link.