Embodiments of the instant invention are directed to a method, apparatus
and system for directing an on-line user to predetermined information. Preferred
embodiments of the instant invention interface with the user's browser to utilize
the functions of the browser for directing user "traffic" on a network. In preferred
embodiments, when a user accesses a web site page, a traffic control program is
executed for the page, wherein the traffic control program controls the transmission
(downloading) of data to the user computer and further creates a modified set of
rules for at least one of the browser functions. Upon query (or other interaction)
by the browser prior to closing page, the traffic control program interacts with
the browser software to modify or control one or more of the browser functions,
such that the user computer is further directed to a predesignated site or page
(and displays a predesignated frame) upon execution of a browser function, instead
of accessing the site or page typically associated with the selected browser function.
