A BioNet method, system and personalized web content manager responsive to browser
viewers' psychological preferences, behavioral responses and physiological stress
indicators for an advertising measurement and recommendation system that correlates
the physiologic parameter responses to impressions of (World Wide Web and multimedia
Web television) advertisements with post-impression transactional activity, clickthroughs
and sales, to measure the effectiveness of the advertisements and recommend preferred
media choices and media themes to media providers. The client connection with a
PC browser viewer communicates via IP packets to a server. A physiologic monitor
is connected to the PC by hardware means selected from the choices bi-directional
parallel port, universal serial bus, serial port, firewire, infrared port, and
wireless, which communicates physiologic information via Internet Protocol to a server.
