A point of purchase retail display system for a product includes a graphic-holding
and pocket portion (10) and a gripping portion (11). The portion
(10) includes a pocket (20) having a cover (29) and a wall
(12) having flanges (16, 17) spaced therefrom. A graphic display
(57) may be received between the cover (29) and the flanges (16,
17). The wall (12) has a plurality of openings (41) therein and
opposed lugs (42, 44), forming channels therebetween, are formed adjacent
to the openings (41). The gripping portion (11) includes two gripping
areas (54) having teeth (55) to grip the product when the gripping
areas (54) are folded on a hinge (51). The gripping areas (54)
also carry flanges (52) which can be received in the channels between the
lugs (42, 44) to connect the portions (10, 11) and to maintain the
gripping areas (54) folded on the hinge (51) and engaging the product.
