A personalized ratee reputation of a first entity from the perspective of a second
entity is determined. The second entity is connected by one or more rating paths
to the first entity. A breadth-first search is performed, beginning at the second
entity, to determine, from the one or more rating paths, one or more first rating
paths that have a first length equal to a shortest length between the first entity
and the second entity. For each determined first rating path, a third entity on
the first rating path that has a level equal to one less than the first length
is identified. For each identified third entity, a first rating of the first entity
provided by the third entity determined, and the first ratings are combined. The
personalized ratee reputation is then produced by weighting the combined first
ratings by an amount according to the first length.
