A unique packaging method is disclosed. The method advertises products
related to a product shipped in a box and comprises obtaining a box,
placing a product in the box, and identifying a particular product
category associated with the product being shipped in the box. This may be
followed by obtaining an elongated flexible planar member having a width
and a length substantially greater than the width, the planar member
having an upper surface and a lower surface. The flexible planar member is
provided with a layer of adhesive material deposited on and covering a
substantial portion of the lower surface to form a packaging tape. The
tape is imprinted with indicia comprising visually perceivable information
to provide a purchaser with information relating to various products
within the particular product category by disposing the information on the
upper surface of the tape. The box is sealed with the tape. The method
thus serves to particularly well-target advertising, as it is sent to
consumers of known products. At the same time the invention provides the
advantage of low-cost as compared to dedicated printed packages.
