The present invention is directed toward a system and method for providing
complete customer contact management across a variety of customer contact
channels so that businesses, or clients (i.e., those businesses using the
services of the system and method of the present invention), can manage
and develop relationships with their customers. In one example, the
present invention provides an efficient way in which clients can obtain
information from the various customer contact channels and use this
information to, for example, increase sales and enhance business
productivity. In another example, the present invention provides a useful
mechanism by which clients can monitor customers' preferences for products
or services, so that the client can develop new products and services or
modify existing products and services to meet the demand of the customers.
The present invention also provides an improved system capable of
retrieving customer contact information from a plurality of contact
channels, storing, that information, and performing subsequent processes,
such as making the data available to the clients in the form of, for
example, reports.
