A sher-thinnig lamellar gel detergent composition, employing
non-neutralized fatty acid in a specific amount, depending on the total
surfactant level. The weight % ratio of non-neutralized fatty acid to the
total surfactant within a specific range, defined by the Gelling Index
equation, results in gels with the desired properties. The inventive
product offers an advantage of laundry pre-treater and a detergent in a
single product.
