A method for buyer-driven targeting comprising the steps of: separately
receiving from each of a plurality of buyer entities a respective third
party proof of purchase record; entering information contained in the
received proof of purchase records into a searchable electronic database;
obtaining search criteria for the database; searching the information in
the database based on the search criteria to obtain a group of buyer
entities; and providing an incentive to each of a plurality of the buyer
entities in the group.
