An interactive television system for selectively retrieving video images or teletext pages from a remote transmitter (1). User requests are communicated to the transmitter through the telephone network (5). The selected images (e.g. teletext pages) are provided with an image address (a personal teletext page number) and transmitted through a broadcast medium (4). A broadcast receiver (6) captures, stores and displays images having a particular address in a further autonomous manner. In order to prevent co-viewers from tracing the image address and thus watching personal information intended for an individual user on their broadcast receivers (3), the service provider sends a control command (the teletext "stop" command) to the receiver through the network whenever a new image has been transmitted. Then, the provider broadcasts a different image having the same image address. In view of the stop command, the individual receiver will ignore this "pseudo-image" while this image will.