A personal postal product and a system for producing same. The postal product includes a personal image area for receiving a personal image and an official postal image area having a machine-readable code. The machine-readable code is configured so as to extend around at least a portion of the personalized image area. The code may be colored and coordinated with a color present in the personal image The personal image area and official postal image have may a variety of shapes. The system includes a computer for processing image data, a data entry device for entering a digital and a printer for producing the postal indicia.