A system and method are useful for conducting an exhibition at which visitors visit a plurality of booths or stations. A smart tag issued each visitor includes at least an electronic memory from which information from the memory may be provided and/or information may be received and stored in the memory. Stored information may include visitor information, exhibitor information, visit information, product/service information and data items. Smart tag control units and antenna arrays at the stations communicate with the smart tags and communicate directly or indirectly with one or more processors that process the information.