An apparatus for positioning of a symbol display device on the door element of a casing of a coin actuated entertainment automat. The symbol display device at the coin actuated entertainment automate wherein the symbol display device is furnished as a television monitor or as a roller shaped circulating body. The symbol display device exhibits conventionally a fixed position on the front side with the disadvantage that a stray light free observation of the symbol display device is not possible for each user of the coin actuated entertainment automat. This disadvantage is to be removed with the construction according to the present invention. The symbol display device is disposed vertically shiftable on the front side of the casing of a coin actuated entertainment automat for obtaining a reflection free view position of the symbol display device.