A power supply circuit is provided for supplying a scanning line selection voltage to an electro-optical device. The electro-optical device includes pixels disposed at intersections between a plurality of scanning lines and a plurality of data lines, a voltage generation circuit for generating a selection voltage having a positive polarity (or a negative polarity) with respect to the center voltage of voltages applied to the data lines, a capacitor for storing the selection voltage, and an inverter circuit for inverting the polarity of the voltage stored in the capacitor with respect to the median voltage, and outputting the resultant voltage as a selection voltage having a negative polarity (or a positive polarity if the selection voltage has a negative polarity).