An image is printed on a substrate by means of a computer driven ink jet printer using heat activated dye, without activating the dye during the process of printing onto the substrate. The individual solid dye particles are present in a liquid ink, and are stabilized in the ink by an emulsifying enforcing agent that emulsifies the solid dye particles within the ink. The dye is subsequently activated by applying sufficient heat and pressure to the substrate to activate the dye and permanently bond the image to a final substrate. The resulting permanent image is resistant to laundering.