A gaming system and method facilitating electronic fulfillment of prizes is provided. A electronic message is sent from a gaming terminal or casino, in response to winning at least certain prizes, such as non-monetary prizes, to a fulfillment entity. Fulfillment entities which are not a part of or controlled by the casino may be retail entities such as Internet retail entities. In one embodiment, the fulfillment entity selects or formulates a web page displaying a prize or a selection of prizes for display to a user at the gaming terminal. When several prizes or prize options are displayed, the user may select a desired non-monetary prize, e.g. using a touch screen keypad and the like. The prize fulfillment entity delivers the prize preferably at a location selected or preferred by the user, e.g. using mail, parcel delivery and the like.