A liquid crystal display apparatus featuring an excellent contrast ratio even though it is a reflection type liquid crystal display unit. The display apparatus includes a: liquid crystal layer; upper and lower substrates for interposing the liquid crystal layer therebetween; reflection plate for reflecting light which passes through the liquid crystal layer back to the liquid crystal layer; and light emitting element layer for emitting light to the liquid crystal layer, and wherein light emitting element layer is arranged above liquid crystal layer so as to surround the display portion of the liquid crystal layer. Further, the light emitting element layer is provided with a reflection layer for deflecting light emitted in the upper direction back to liquid crystal layer.