An ink jet printing process comprising: forming an image directly on a printing medium by an electrostatic ink jet method comprising ejecting an oil ink using electrostatic field based on signals of image data; and preparing a printed matter by fixing said image, wherein said process uses: (1) an ink circulation line having the following members a, b and c: a. an ink jet ejection head, b. an ink transportation line comprising an ink feed line for feeding said oil ink to said ink jet ejection head and an ink recovery line for recovering said oil ink from said ink jet ejection head, and c. an ink tank for storing said oil ink; (2) a cleaning solution feed line for feeding a cleaning solution to said ink transportation line; and (3) a cleaning solution recovery line for recovering said cleaning solution from said ink transportation line, and wherein at the time of cleaning, said ink tank is separated from said ink transportation line, said cleaning solution feed line and said cleaning solution recovery line are connected to said ink transportation line, and a cleaning solution is transported to the ink transportation line to perform the cleaning.