A water ski tow rope retrieval and payout system is disclosed. The system includes a reel having a quantity of tow rope wound therearound. The reel is powered by an electric motor through a drive shaft which is also coupled to an electrically controlled brake or clutch. The brake or clutch acts to keep the drive shaft, and thus the reel, from rotating freely when the electric motor is not being used to pay out or retrieve tow rope. An embodiment of the water ski tow rope retrieval and payout system having radio remote control is also disclosed.