To alleviate the frustration of telephone tag, if the called party is unavailable (32), the calling party is offered the chance to participate in a game (36). The user can accept or reject the offer (38). If the offer is accepted, a game is played (40), if the offer is rejected, the calling party is connected to the called party's voice mail (42). The game could involve purchase of a lottery, participation in a guessing game, or participation in a knowledge-based game. After the game is played, the calling party is connected to the called party's voice mail (42).