A method is provided for rapid Internet searching through the creation of a "fingerprint" of information associated with a search request made by an individual. This fingerprint is forwarded to a library that locates information related to the fingerprint from information submitted by entrants who enter their data in accordance with a specialized master plan and format. In one embodiment the master plan has such universal parameters as description, location, price, consumer and consultant feedback, payment, shipment and time, insurance/warranty, and maintenance. A request is encoded in terms of a particular coordinate number reflecting master plan parameters as the fingerprint that is transmitted to the library. The fingerprint, in one embodiment includes the result of a series of branching operations to arrive at a decision or a coordinate number corresponding to a prescribed priority choices of parameters. The decision or coordinate number is then matched with those of the entrants and the results forwarded to the requestor of the information as an Internet website address. The result is an exceptionally rapid and accurate search to give the requester highly specific website information tailored to the fingerprint of the individual's requested items which can include his/her demographics and other pertinent data such as past search requests.