In an image forming apparatus, a latent image is formed on a rotatable photosensitive body and treated with a liquid developer containing a carrier solution and toner particles, whereupon a visible image is formed on the body. The visible image is transferred from the photosensitive body to a record medium through the intermediation of an intermediate transfer body. The transfer body has a surface that serves as a transfer medium. As the transfer medium is pressed against the body in a transfer position, the visible image is transferred from the photosensitive body to the transfer medium. At least one of the respective surface temperatures of the photosensitive body and the transfer medium is controlled such that T1.ltoreq.Tg