A method of analyzing information in the form of a plurality of data values. The plurality of data values represent a plurality of objects. The plurality of data values are distributed in a data space. A set of features which characterize each of the plurality of objects is identified. The plurality of data values are stored in a database. Each of the plurality of data values corresponds to at least one of the plurality of objects based on the set of features. Ones of the plurality of data values stored in the database are partitioned into a plurality of clusters. A respective orientation associated with a position in data space of data values which are contained in each respective cluster of the plurality of clusters is calculated based on the set of features. If desired, information may be analyzed for finding peer groups in e-commerce applications.