The combination lighter and fishing lure includes a body having a feature useful for attracting a fish, a reservoir for holding a fuel, an igniter to ignite the fuel and produce a flame, an outlet at which the flame is produced, means provided on the body for attaching a fishing line, and means provided on the body for attaching a fish hook. The igniter may include a forwardly projecting valve actuator that when used as a fishing lure serves as a spoon or blade to help the lure move through the water and produce the desired lure motion. The invention provides a multipurpose device useful both as a lighter and a fishing lure and an article attractive as a novelty item.