Creating hyperlinks in a document is performed according to structural indicators within a set of documents. The documents are parsed for at least one structural indicator, preferably of a type of structural indicator which is likely to be present in the type of documents being parsed. Each time a structural indicator is found in a document, text proximate to, and possibly including, the structural indicator is converted to a hyperlink. In one preferred embodiment, each structural indicator is associated with its own rule for creating the hyperlink. The invention also resolves the terminus of the hyperlink as a target document, e.g., a web page on the World Wide Web. The web page may be one of the documents newly hyperlinked as the set of hyperlinked documents are stored in a directory in a web server connected to the Internet. The target document may be resolved by retrieving a set of candidate documents related in subject matter to the hyperlinks. Each hyperlink is resolved by matching the text which occurs in the hyperlink to text which occurs in selected fields of a set of candidate target documents, e.g., a title field.