The invention includes a pocketbook adapted to be customized by a consumer. The pocketbook has a plurality of pages and a pocket adapted to hold the pages. The pages are removably held in the pocket. The pages typically have a subject so that the consumer may select pages according to the subject. The pages and the pocket may include a common theme. One embodiment of the invention includes a pocketbook assembly adapted to allow a consumer to assemble a customized pocketbook. The assembly typically includes a page display; a plurality of pages removably supported by the page display; and a plurality of pockets. Generally, each pocket is adapted to hold at least one of the pages. And the pockets are generally available near, or on, the page display. In another embodiment the invention includes a pocketbook kit adapted to allow a consumer to assemble a pocketbook. The kit generally includes a plurality of pages, the pages having a subject; and a pocket for removably holding the pages. The pages would typically include a common theme. Generally the page display comports with the common theme.